
How I Made it in Marketing
Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).
Episodes
Premium Consumer Goods & Luxury Retail: Happy makes money (episode #131)

Marketing Campaigns: Lose the brand ego and lean into humility (episode #130)

Creative Social Media Marketing: When to break the rules (episode #129)

Business Strategy: How to win in a crowded market by serving your customer’s customer (episode #128)

Marketing Strategy for Media: Listen first, sell second (podcast episode #127)

Integrated Marketing: Brands are built by how you show up every day (podcast episode #126)

Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (episode #125)

Hands-on Leadership: Stay a ‘Player-Coach’ as long as you can (episode #124)

Social Media Marketing: Educate your executives (episode #123)

TikTok Marketing: Why your accountant matters…a $300,000 wake-up call (episode #122)

Entertainment Industry Marketing: Never forget the independence of your imagination (episode #121)

B2B Revenue Marketing: Be an uncertainty killer (podcast episode #120)

Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (episode #119)

Go-To-Market Strategy: The voice of your customers should lead your marketing strategy (episode #118)

Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (episode #117)

Sales and Marketing Persuasion: Be Batman, because nobody is really Superman (episode #116)

B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (episode #115)

Wellness Marketing: Educating consumers is crucial for building trust and driving change (podcast episode #114)

Global Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #113)

Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (episode #112)

Substance Over Style: Good work has to speak for itself (podcast episode #111)

Client Empowerment: Be the woman behind the woman (podcast episode #110)

B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what? (episode #109)

Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (episode #108)

CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107)
