How I Made it in Marketing Podcast Artwork Image

How I Made it in Marketing

Daniel Burstein

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).

B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88)February 21, 2024
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Journalistic Content Marketing: Storytelling has magic and beauty (podcast episode #87)February 15, 2024
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Social Media Marketing Leadership: Value productivity over perfection (episode #86)February 07, 2024
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Customer-First Marketing: Every click is a wish (podcast episode #85)January 31, 2024
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Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84)January 22, 2024
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Architecture Design Marketing: Don’t stay in your lane (episode #83)January 15, 2024
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Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (episode #82)January 08, 2024
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Advertising Agency Leadership Insights: Humanity and transparency are fundamental in creative relationships (episode #81)January 02, 2024
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Career Management: Focus on your left foot (podcast episode #80)December 13, 2023
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Leading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (episode #79)December 04, 2023
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Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (episode #78)November 20, 2023
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Franchisee Success Strategies: Localized marketing (when done right) can outperform broader, generic campaigns (episode #77)November 13, 2023
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Experiential Marketing: If you build it, they will come (episode #76)November 06, 2023
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Outside-In Messaging: Nothing counts more than the language of the customer (episode #75)October 25, 2023
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Marketing Leadership: Embracing questions and overcoming pretense (episode #74)October 16, 2023
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Personal Development in Career: Step out of your comfort zone (episode #73)October 09, 2023
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Leadership Development: Network every day (episode #72)October 02, 2023
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Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (episode #71)September 18, 2023
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SaaS Marketing and Demand Generation: Harness technology to enhance customer experience (episode #70)September 12, 2023
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Leadership Transformation: Come in quietly (episode #69)September 05, 2023
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Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68)August 24, 2023
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Data as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won’t get you very far August 16, 2023
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AIOps Marketing: Make yourself uncomfortable (episode #66)August 07, 2023
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Strategy: Don’t think of your customers as a ‘target’ to acquire (podcast episode #65)July 24, 2023
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Marketing: High growth can be excruciating (episode #64)July 17, 2023
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