How I Made it in Marketing Podcast Artwork Image

How I Made it in Marketing

Daniel Burstein

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).
Customer Experience: Take risks, fail early, and learn fast (episode #32)September 21, 2022 Episode artwork Public Sector Marketing and Communication Leadership: Multi-directional learners, multi-colored spiky hair, and wearing multiple hats (episode #31)September 12, 2022 Episode artwork Healthcare Marketing Leadership: Build communities…not a customer list, walk your own path, take care of yourself (episode #30)September 02, 2022 Episode artwork Digital Transformation: First team first, it’s hard to be simple, get out of your comfort zone (episode #29)August 24, 2022 Episode artwork Startup Marketing: How to build a marketing program from 0 to acquisition by Intel, be BOLD, learn as you go (episode #28)August 17, 2022 Episode artwork Advertising and Brands: Details matter, know when to quit, …be nice (episode #27)August 10, 2022 Episode artwork NFTs For Brands: It’s OK to say no, always be a student, don’t resist change (episode #26)August 03, 2022 Episode artwork Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (episode #25)July 25, 2022 Episode artwork Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more (episode #24)July 11, 2022 Episode artwork SaaS Marketing: Serendipity’s role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (episode #23)June 22, 2022 Episode artwork Inventive Marketing: A coalition in the South China innovation ecosystem, a rugby sponsorship mascot in Singapore, & much more (episode #22)June 22, 2022 Episode artwork Marketing & Communications: Rebranding from GE, building a CRM for Comcast, and much more (episode #21)June 15, 2022 Episode artwork Hospitality Marketing: Have a Gumby attitude to any launchJune 08, 2022 Episode artwork Creative Marketing: Does it all make sense? (Episode #19)June 01, 2022 Episode artwork Brand Marketing: Look in people’s closets (Episode #18)May 23, 2022 Episode artwork Data Poetry in Marketing, PR & Corporate Communications (Episode #17)May 16, 2022 Episode artwork Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management successMay 09, 2022 Episode artwork World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Episode #15)May 02, 2022 Episode artwork Franchising and Marketing: In a world of chicken dinners, be a lobster dinner (Episode #14)April 18, 2022 Episode artwork The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Episode #13)April 18, 2022 Episode artwork Hard To Stay In Business Against Us: Raising the barrier to entry in the escape room industry (Episode #12)April 11, 2022 Episode artwork Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Episode #11)April 04, 2022 Episode artwork 99 Problem Ideas: “Harvey Gabor, art director on Coke’s iconic campaign, burned my ad concept with a lighter” (Episode #10)March 28, 2022 Episode artwork Spontaneous Combustible Collaboration: Most important things in any company are people, people, people, market, and product (Episode #9)March 21, 2022 Episode artwork Client Pitch Call from the Maternity Ward: “That sound? Oh, you know, the sounds of Brooklyn” – Episode #8March 11, 2022 Episode artwork