How I Made it in Marketing Podcast Artwork Image

How I Made it in Marketing

Daniel Burstein

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).

Authentic Brand Storytelling: Embed creative within your business model (episode #105)July 23, 2024
Episode artwork
Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (episode #104)July 16, 2024
Episode artwork
Career Adaptability: Marketing can lead to many other things (episode #103)July 02, 2024
Episode artwork
Creative UX/UI For Impactful Marketing: Think, build, and scale like a product owner (podcast episode #102)June 20, 2024
Episode artwork
Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (episode #101)June 10, 2024
Episode artwork
Marketing Operations: Balance ambition with well-being (podcast episode #100)June 06, 2024
Episode artwork
Enterprise Solutions Marketing: You can make a big career, and still stay human (episode #99)May 28, 2024
Episode artwork
Marketing Mentorship: Direct feedback is a gift (episode #98)May 14, 2024
Episode artwork
Product Quality: Marketing's job is to help the product win (podcast episode #97)May 07, 2024
Episode artwork
Strategic Delegation: Time is your most precious asset (episode #96)April 25, 2024
Episode artwork
CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95)April 18, 2024
Episode artwork
Entrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (episode #94)April 10, 2024
Episode artwork
Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (episode #93)April 03, 2024
Episode artwork
Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (episode #92)March 25, 2024
Episode artwork
Strategic Marketing Communication: Don't do something for the sake of ticking a box (episode #91)March 19, 2024
Episode artwork
Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90)March 12, 2024
Episode artwork
Content Marketing and Advertising: Be mindful of the ‘curse of knowledge’ (podcast episode #89)March 04, 2024
Episode artwork
B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88)February 21, 2024
Episode artwork
Journalistic Content Marketing: Storytelling has magic and beauty (podcast episode #87)February 15, 2024
Episode artwork
Social Media Marketing Leadership: Value productivity over perfection (episode #86)February 07, 2024
Episode artwork
Customer-First Marketing: Every click is a wish (podcast episode #85)January 31, 2024
Episode artwork
Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84)January 22, 2024
Episode artwork
Architecture Design Marketing: Don’t stay in your lane (episode #83)January 15, 2024
Episode artwork
Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (episode #82)January 08, 2024
Episode artwork
Advertising Agency Leadership Insights: Humanity and transparency are fundamental in creative relationships (episode #81)January 02, 2024
Episode artwork