How I Made it in Marketing Podcast Artwork Image

How I Made it in Marketing

Daniel Burstein

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).

Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (episode #101)June 10, 2024
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Marketing Operations: Balance ambition with well-being (podcast episode #100)June 06, 2024
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Enterprise Solutions Marketing: You can make a big career, and still stay human (episode #99)May 28, 2024
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Marketing Mentorship: Direct feedback is a gift (episode #98)May 14, 2024
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Product Quality: Marketing's job is to help the product win (podcast episode #97)May 07, 2024
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Strategic Delegation: Time is your most precious asset (episode #96)April 25, 2024
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CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95)April 18, 2024
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Entrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (episode #94)April 10, 2024
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Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (episode #93)April 03, 2024
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Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (episode #92)March 25, 2024
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Strategic Marketing Communication: Don't do something for the sake of ticking a box (episode #91)March 19, 2024
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Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90)March 12, 2024
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Content Marketing and Advertising: Be mindful of the ‘curse of knowledge’ (podcast episode #89)March 04, 2024
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B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88)February 21, 2024
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Journalistic Content Marketing: Storytelling has magic and beauty (podcast episode #87)February 15, 2024
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Social Media Marketing Leadership: Value productivity over perfection (episode #86)February 07, 2024
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Customer-First Marketing: Every click is a wish (podcast episode #85)January 31, 2024
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Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84)January 22, 2024
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Architecture Design Marketing: Don’t stay in your lane (episode #83)January 15, 2024
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Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (episode #82)January 08, 2024
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Advertising Agency Leadership Insights: Humanity and transparency are fundamental in creative relationships (episode #81)January 02, 2024
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Career Management: Focus on your left foot (podcast episode #80)December 13, 2023
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Leading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (episode #79)December 04, 2023
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Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (episode #78)November 20, 2023
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Franchisee Success Strategies: Localized marketing (when done right) can outperform broader, generic campaigns (episode #77)November 13, 2023
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